Digital Public Relations (PR) incorporates the use of various digital communication channels to strategically communicate and disseminate information to the public. Effectively executing digital PR strategies requires understanding the dynamics of social media and online communities, the ability to monitor and respond to conversations about a brand, and employing creative and interactive techniques to engage with stakeholders. Beyond press releases and traditional media pitches, Digital PR offers an opportunity to build relationships with journalists, influencers and customers, while strengthening a brand’s online reputation.