How to Open an Amazon Store (And Start Selling)

How to Open an Amazon Store

How to Open an Amazon Store

With over one million businesses selling on Amazon, your organization must stand out from the crowd. Opening an Amazon store, also known as a storefront, may help your company stand out from the competition and create trust with customers. If you’re wondering how to start an Amazon shop, stay reading since this tutorial will show you how.


Begin working on the nine stages of creating your Amazon store right now! Contact FacenobMedia if you need expert assistance building, designing, and promoting your shop. We’re a trusted option for building and maintaining Amazon Stores, with over 5 years of expertise and a 91% customer retention record. Call us at (+91) 9801017220 right now!

How to Create an Amazon Store (Step-by-Step Instructions!)?

  • Sign up for the Amazon Brand Registry program.

Companies interested in opening an Amazon shop must first register with the Amazon Brand Registry.
Amazon Brand Registry is a platform that assists you in protecting your brand and goods against Amazon copycats. Joining the system gives you access to search and reporting options for locating counterfeit goods. Furthermore, Amazon continuously checks its website for counterfeit copies of your products.

A registered and valid text- or image-based trademark is required to apply for the Amazon Brand Registry. Amazon will only accept trademarks from the World Intellectual Property Organization (WIPO) and the nations listed below:

  1. India
  2. United States
  3. Canada
  4. Mexico
  5. Australia
  6. Brazil
  7. Japan
  8. France
  9. Germany
  10. Italy
  11. Singapore
  12. Spain
  13. United Kingdom
  14. European Union
  15. United Arab Emirates

If you are qualified for the Amazon Brand Registry program, follow the steps below to apply:

  • Log in to Amazon Seller Central or Amazon Vendor Central.
  • Provide your company’s name (the brand name that owns the active registered trademark)
  • Please provide the number of your government-registered trademark.
  • Make a list of the product categories that are relevant to your brand.
  • List the countries where your brand’s items are manufactured and distributed.

Amazon will assess your application once you submit it.

Amazon will contact the person affiliated with the registered trademark throughout the application process. After that contact answers certain questions, Amazon will assess if your brand fits the Amazon Brand Registry guidelines.

Amazon Brand Registry approval timeframes might vary from 24 hours to more than a month. When your application is approved, Amazon will email you a verification number that you may use to join the program.

  • Create an Amazon Store.

After you have joined the Amazon Brand Registry, you may proceed with establishing your Amazon shop.
Begin by following these steps:

  • Enter your Amazon Seller Central or Amazon Vendor Central account information.
  • From the main navigation bar, choose “Storefront.”
  • On the next screen, click “Create Store.”
  • Select your brand’s name from the drop-down menu.
  • Click the “Create Store” button.

If you don’t see your brand’s name included in the pop-up, make sure you’ve finished the Amazon Brand Registry membership procedure. When you create an Amazon shop, only authorized brands (those affiliated with your Amazon account) will appear.

  • Add your company or Brand name and logo.

Amazon will then direct you to its store builder.
Amazon will need the following information before proceeding to the next step:

  • Brand display name: Because your brand display name will be shown on your storefront, use a name that is linked with your brand and that customers will know. If your company name is “Acme Inc.,” you may use “Acme” as your brand display name.
  • Brand logo: Your brand logo appears on your Amazon store as well. Upload a picture that is at least 400 by 400 pixels in size (or choose an already uploaded image). While you may conceal your business logo in your settings, it is beneficial and noticeable to your audience.

Click “Next” once you’ve entered your brand logo and display name.

  • Choose a pre-made design for your homepage.

The next step in opening your Amazon store is to choose a layout for your homepage.

Amazon makes it extremely simple to launch an Amazon shop because it uses pre-created graphics. The tool operates similarly to website builders such as Wix, making it simple to modify your Amazon Store by dragging and dropping pieces.

To construct a store, you don’t need to be a developer (though some design knowledge may be helpful).

  • Marquee: Use large graphics to draw attention to various goods from your business.
  • Product highlight: Highlight your best-selling goods with a prominent picture or video.
  • Product grid: Display all of your catalog’s goods.

Amazon also provides a blank design for firms that have their own web design team.

You must provide a page meta description before selecting a homepage design. Keep your description brief and straightforward. Use it as a catchphrase to explain your company, goods, and how you assist Amazon customers.

When you’re finished, choose the template you want to work with and click “Save.”

  • Customize the look of your Amazon store.

Now that you’ve decided on a design, you can begin personalizing your Amazon store.

Because Amazon’s storefront builder is drag-and-drop, it’s simple to customize your store to your brand. When you first enter the function Object [native code], you’ll see a sequence of “tiles.” Their layout will be determined by the design you choose.

You may alter these tiles by clicking on them and adding goods, text, videos, or photographs.

You may bold, italicize, and align your text when you add a text tile to your Amazon Store. Links may also be used in these tiles. Link to a product, for example, or to a store page, such as a product category.

Aside from tiles, there will be a pre-set box at the top of the page for a hero picture. Upload a picture with a resolution of at least 3000 x 600 pixels. Choose a photograph that embodies your brand, such as a lifestyle shot, or one that highlights your best-selling product.

  • Add your product items.

Products are necessary for your Amazon Store, and you may add them using tiles.
However, before you can stock your store, you must first submit your items to your Amazon Seller account. You may add things in bulk or individually. Upload your items in bulk for the quickest and easiest experience.
To add items to your Amazon Seller account, follow these steps.

  • Access your Amazon Seller Account.
  • From the navigation menu, choose “Inventory.”
  • For a single product, click “Add a Product,” or for numerous items, click “Add Products through Upload.”

You can finalize your Amazon store after you’ve finished building your product listings.
Navigate to your Amazon shop in progress and click on a tile to pick “Product.”
Then, search for your product by keyword or ASIN.

You may also click “Search,” which will bring up Amazon’s whole product catalog. Once you’ve named all of the goods you want, click “Add,” and they’ll display in that tile position. To change a product, click its tile and then choose “Replace product.”

The tile will show the principal picture and price of your product.

  • Pages can help you expand your Amazon shop.

Adding pages to your Amazon storefront may help customers browse your business. People are more inclined to place an order when they can discover the things they need with simple navigation. That is why (if you have a large product library) it is worthwhile to create pages.

  • New releases
  • Deals
  • Power strips

Anker goes even further, constructing pages inside pages. For example, the page “Portable Chargers” has sub-pages such as “Colorful Surprises,” “Ultra-High Capacity: 20,000mAh+,” and “Featured Innovations.”
This degree of structure makes it simple for customers to obtain what they need.

  • While in the Store builder main menu, choose “Add page” from the left-hand menu.
  • Add your page navigation title (this will display in the navigation bar of your Store).
  • Enter your page’s meta description or the topic of your page.
  • Choose from the following page templates: marquee, product spotlight, and our product grid.

Your new page will soon appear, and you can begin customizing it.

  • Amazon will allow you to preview your shop.

Preview your shop before starting your Amazon store.

Click “Preview” in the navigation bar (above the store builder) to preview how your store will appear on Amazon. You may also interact with your storefront to ensure that all elements, like links, function properly.

If possible, have others preview and look at your store for criticism.

  • Start your Amazon Store.

You may launch your Amazon Store after you’ve completed constructing it.
From the navigation bar, choose “Submit for publication.” Within 72 hours, Amazon will examine and authorize your Amazon storefront. Keep an eye out for any Amazon alerts or notifications so that you can quickly resolve any difficulties and have your Store up and running.
That’s all! You now understand how to set up an Amazon shop!

Need assistance launching and promoting your business on Amazon?

When it comes to selling on Amazon, knowing how to set up an Amazon storefront is simply the beginning. If you want your business to flourish on Amazon, you must commit to full-time marketing and advertising on the site.

FacenobMedia, our Amazon seller agency, offers you a specialized marketing and advertising staff.

Working with our team enables you to take advantage of Amazon marketing and advertising without diverting your attention away from other aspects of operating your company. Work with us to expand your brand and sales on (and off) Amazon.

To learn more about our Amazon Store services, please contact us online or by phone at (+91) 9801017220.